The Effect Of Environment On Your Customers

27 June 2016
 Categories: Business, Blog

Every year, people spend the winter complaining about the cold temperatures. When spring comes, the complaining eases up a bit, but then the full force of summer hits. Temperatures and sunshine have a big effect on the quality of life. They also have a huge effect on the consumer behavior. As a business owner, you need to keep your store full of sunshine and keep the temperature at the proper level to foster your company's profits. 

The Right Temperature

Recent winters in the US have been brutal, with some areas getting record-setting levels of snow. Summers have had some wild heat waves. Overall, the entire planet's temperature is rising, leading to weather extremes throughout the world. Consumers are more likely to stay home in extreme cold or extreme heat, which is completely understandable. When they do leave their homes, you need to have a comfortable environment ready for them. Experts say that keeping the temperature set at 78 degrees encourages the most consumer buying. As a business owner, you may be tempted to save money on your energy bills by setting it higher in the summer and lower in the winter, but you will negatively impact your sales. 

Consumer Mood

Psychologists say that consumers who are exposed to plenty of sunshine will really help your bottom line. When people get enough rays, they are more likely to buy, and when they do, they will be willing to spend more. A bright and sunny store can also boost your sales, so let the sun shine through your windows. When customers are in a happy mood, they have been found to pay significantly more for products such as gym memberships or even green tea. Imagine the effect of a sunny store set at the right temperature. You may be able to get a much higher profit margin on that sofa. 

HVAC Service

All of the research emphasizes the importance of properly maintaining your HVAC system. Your thermostats need to be accurate, and your system needs to capable of keeping the building at the correct temperature. In some instances, you may need to replace your current system. Scrimping on this issue is a false economy. Customers will shop where they are comfortable.

Keeping things temperate at work is more than having a good attitude. You need to create an atmosphere that encourages people to enter your store and then stay long enough to buy something. When you go shopping for your own needs, chances are that you stick to the stores that are inviting in look and in temperature. You need to replicate that environment in your own place of business. Contact a company like Glendale Heating & Air Conditioning for more information.